Exclusive Pre-Release Preview: Why Plans Don’t Prepare You New readings will be added here as they are published. Introduction — Available Now Chapter 1: The Lie Leaders Tell Themselves — Available Now Chapter 2: Liability Anxiety Has a Cost — Available Now Chapter 3: Why Good Leaders Delay This Work — Available Now Chapter 4: … Read more
March Preparedness Series When people think about emergency preparedness, they usually think about supplies. Food. Water. Flashlights. Emergency kits. All of those things are important. But there is one element of preparedness that quietly connects everything together, and that is communication. During emergencies, communication becomes the thread that holds families together. It helps people reconnect, … Read more
Yes, Even Before Coffee Let’s get this out of the way: Most emergencies do not begin with sirens. They begin with a sound far more subtle… like a smoke alarm with a dying battery at 2:17 a.m., a flat tire before a meeting, or the realization that you can’t find the insurance card when you … Read more
What Leaders Must Do Now to Protect Operations and Revenue Why 2026 Demands a Stronger Preparedness Strategy The 2026 disaster preparedness outlook makes one thing clear: disruption is no longer occasional—it’s operational reality. Severe storms, wildfire smoke, supply-chain interruptions, and rising insurance costs are shaping how organizations plan, protect revenue, and safeguard their people. Leaders … Read more
“Behind the eCERT Vision: A Candid Discussion with Mark Matheson” A Vision Built for National Resilience When we talk about resilience in America, we often focus on families, neighborhoods, and first responders. But every so often, a visionary steps forward with a plan so bold, and so necessary, that it reshapes how we think about … Read more
